Cue Art Foundation Proposal

How do new technologies and media affect the role of the traditional gallery space?

How can these new avenues of dissemination be used to reach and involve the largest and widest possible audience, outside typical gallery-goers or those near the gallery?

Charged with recasting the role of the traditional gallery space, Swis.Loc Architecture and et al. Collaborative have proposed a new app for broadcasting and cataloging future shows and Green3, a group show concept that reinterprets the contextlessness of the traditional gallery as a studio set for capturing and distributing exhibitions through digital media.

Future shows will be scanned and photographed, creating a catalog of three-dimensional models for every show, allowing them to be installed virtually in any space and experienced anytime, anywhere.  For those in the gallery, augmented reality will overlay additional information or even additional pieces to the show.

During the Green3 show, three physical edifices (GreenSpace, GreenPerspectiveMachine, and GreenDie) will work in conjunction with the app, utilizing chroma key compositing, also known as green screening, to replace their real surfaces with digital imagery and environments submitted by artists.

GreenSpace completely resurfaces Cue’s primary gallery with green chroma key paint. Painting the gallery’s floors, ceilings, and walls literally highlights its physical extents while simultaneously enabling their erasure and replacement with the most recent forms of pictorial space – augmented and virtual reality represented on the digital screens of digital cameras, smartphones, and tablets.

Similarly, GreenPerspectiveMachine, a painting-like rectangular volume placed on the pristine, white walls of Cue’s entry gallery, acts as both object and pictorial substrate, a conceptual preamble to the primary gallery.

GreenDie is the solid to the gallery’s void.  Modeled on Tony Smith’s 1962 sculpture, Die, it is a solid 6’x6’x6’ cube that exists outside the gallery, installed at any location prescribed by the artists on exhibition, acting as an emblem of the gallery and extending the reach of the exhibition.

Ultimately, both the gallery and its app act as a conduit, giving artists a platform to reach viewers.  As technology evolves, one can easily imagine a scenario where 3-D glasses allow the show to be experienced in one’s own space with full depth and dimension, making the lines between actual & virtual and physical & representational even more seamless.

Project Team: Swis.Loc Architecture (Timothy Lock, George Switzer), et al. Collaborative (Manu Garza)

Renderings by Margaret Cooke & Brad Cooke